”Tabihotel was created exclusively for Tabi-Musha's Japanese customers. The website learned from the best practice of hotel booking websites but was customized to meet the needs of these particular customers such as staying together in pre-determined groups and getting help to communicate with property owners. The website was built with the characteristics of Hoi An to bring a sense of excitement about their destination. The website has helped thousands of Japanese students come to Vietnam to have safe and reliable accommodation. Within 4 years of building the web, Tabihotel has brought in more than 17 times the return on investment.